About Serine Labidi

A seasoned marketing leader with over 12 years of experience, Serine Labidi has built her career at the intersection of luxury real estate, brand strategy, and digital innovation. As Marketing and PR Director for the Steven Cohen Team at Douglas Elliman, she has shaped campaigns for some of New York City’s most iconic addresses, blending market intelligence with storytelling that resonates across platforms. Her work reflects a deep fluency in both traditional and digital channels, from high-impact media placements to add-value social strategies that drive measurable growth.

With a background in international business management and digital marketing, Serine approaches marketing as both an art and a science. She has overseen content ecosystems for multimillion-dollar portfolios, orchestrated collaborations with global luxury brands, and developed disruptive strategies that elevate visibility in highly competitive markets. Her ability to connect historical context, architectural significance, and lifestyle positioning has made her a trusted voice in the luxury space—someone who not only markets properties, but crafts enduring narratives around them.

Beyond her corporate role, Serine is building a boutique creative agency dedicated to curating bespoke strategies for luxury brands. She believes the most powerful marketing is never about selling, but about storytelling—creating value, sparking emotion, and leaving a lasting impression. By blending rigor with imagination, she brings to life strategies that feel less like campaigns and more like cultural touchpoints—experiences that engage, inspire, and endure. 

LANGUAGES

• Arabic
• French